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RATINGS HISTORY

Despite its popularity abroad, Santa Barbara didn't fare as well in the United States. Although the show's first few years were relatively encouraging, the slow but steady ratings growth was not sustained. Through its entire existence, SB remained in the daytime ratings basement.

The following is a list of Nielsen ratings during SB's entire run, as compiled by Nielsen Media Research.

SB Ratings: 1984-1993

Season Household rating
1984-1985 3.4
1985-1986 4.2
1986-1987 4.2
1987-1988 4.9
1988-1989 4.8
1989-1990 3.7
1990-1991 3.2
1991-1992 3.1
1992-1993 3.1
SB Ratings And Rankings Per Season

1984-1985 season

1. General Hospital 9.1
2. All My Children 8.2
3. The Young and the Restless 8.1
4. Guiding Light 7.5
5. One Life to Live 7.3
6. As the World Turns 7.1
7. Days of Our Lives 7.1
8. Capitol 5.8
9. Another World 5.5
10. Loving 4.1
11. Ryan's Hope 3.4
12. Santa Barbara 3.4
13. Search for Tomorrow 3.3
14. The Edge of Night 2.6

1985-1986 season

1. General Hospital 9.2
2. The Young and the Restless 8.3
3. All My Children 8.0
4. One Life to Live 7.8
5. Days of Our Lives 7.2
6. Guiding Light 6.8
7. As the World Turns 6.7
8. Capitol 5.1
9. Another World 5.1
10. Loving 4.2
11. Santa Barbara 4.2
12. Ryan's Hope 3.2
13. Search for Tomorrow 2.9

1986-1987 season

1. General Hospital 8.3
2. The Young and the Restless 8.0
3. One Life to Live 7.2
4. All My Children 7.0
5. Days of Our Lives 7.0
6. As the World Turns 7.0
7. Guiding Light 6.3
8. The Bold and the Beautiful 5.6
9. Capitol 5.2
10. Another World 5.1
11. Santa Barbara 4.2
12. Loving 3.9
13. Ryan's Hope 2.7
14. Search for Tomorrow 2.5

1987-1988 season

1. The Young and the Restless 8.1
2. General Hospital 8.1
3. One Life to Live 7.7
4. All My Children 7.7
5. Days of Our Lives 7.1
6. As the World Turns 6.6
7. Guiding Light 6.2
8. The Bold and the Beautiful 5.4
9. Another World 5.1
10. Santa Barbara 4.9
11. Loving 3.5
12. Ryan's Hope 2.8

1988-1989 season

1. The Young and the Restless 8.1
2. General Hospital 7.5
3. One Life to Live 7.1
4. All My Children 6.7
5. Days of Our Lives 6.5
6. As the World Turns 6.4
7. Guiding Light 6.2
8. The Bold and the Beautiful 5.7
9. Another World 5.0
10. Santa Barbara 4.8
11. Loving 3.7
12. Generations 2.7
13. Ryan's Hope 2.4

1989-1990 season

1. The Young and the Restless 8.0
2. General Hospital 7.4
3. All My Children 6.5
4. One Life to Live 6.3
5. As the World Turns 5.8
6. The Bold and the Beautiful 5.7
7. Days of Our Lives 5.4
8. Guiding Light 5.4
9. Another World 4.0
10. Santa Barbara 3.7
11. Loving 3.4
12. Generations 2.6

1990-1991 season

1. The Young and the Restless 8.1
2. General Hospital 6.7
3. All My Children 6.2
4. As the World Turns 5.9
5. The Bold and the Beautiful 5.7
6. One Life to Live 5.3
7. Days of Our Lives 5.2
8. Guiding Light 5.2
9. Another World 3.8
10. Santa Barbara 3.2
11. Loving 3.0
12. Generations 2.4

1991-1992 season

1. The Young and the Restless 8.2
2. All My Children 6.8
3. As the World Turns 5.8
4. General Hospital 5.8
5. Guiding Light 5.6
6. The Bold and the Beautiful 5.5
7. One Life to Live 5.4
8. Days of Our Lives 5.4
9. Another World 4.1
10. Santa Barbara 3.1
11. Loving 2.8

1992-1993 season

1. The Young and the Restless 8.4
2. All My Children 7.3
3. The Bold and the Beautiful 5.9
4. General Hospital 5.8
5. As the World Turns 5.7
6. One Life to Live 5.5
7. Guiding Light 5.4
8. Days of Our Lives 4.9
9. Another World 4.2
10. Santa Barbara 3.1
11. Loving 2.8

This page was last modified on December 1, 2011.